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Amazon Smart Displays Are Now Being Bombarded With Ads

1 hour 9 minutes ago
"Amazon Echo Show owners are reporting an uptick in advertisements on their smart displays," reports Ars Technica. The company's Echo Show smart displays have previously shown ads through the company's Shopping Lists feature, as well as advertising for Alexa skills. Additionally, Echo Shows may play audio ads when users listen to Amazon Music on Alexa. However, reports on Reddit (examples here, here, and here) and from The Verge's Jennifer Pattison Tuohy, who owns more than one Echo Show, suggest that Amazon has increased the amount of ads it shows on its smart displays' home screens. The Echo Show's apparent increase in ads is pushing people to stop using or even return their Echo Shows. The article notes Amazon's smart displays have also started showing ads for Alexa+ — and The Verge's reporter saw ads on one (but not all) of her Echo Shows this week. (Even when the display is set to show personal photos, ads sometimes appear for herbal supplements, Quest sports chips, and tabletop picture frames. Ars Technica notes that users "are unable to disable the home screen ads." When reached for comment, an Amazon spokesperson told Ars Technica: "Advertising is a small part of the experience, and it helps customers discover new content and products they may be interested in..." Amazon declined to comment on whether it has increased Echo Show ad loads... According to Amazon, Echo Show home screen ads change based on how close someone is to the gadget. "When the customer is more than four feet away from their device, ads will display full-screen in rotation with other content such as weather, recipes, sports, and news..."

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