Skip to main content

Netflix Introduces a New Kind of Subtitles For the Non-Hearing Impaired

1 hour 31 minutes ago
An anonymous reader quotes a report from Ars Technica: Multiple studies and investigations have found that about half of American households watch TV and movies with subtitles on, but only a relatively small portion of those include someone with a hearing disability. That's because of the trouble many people have understanding dialogue in modern viewing situations, and Netflix has now introduced a subtitles option to help. The closed captioning we've all been using for years includes not only the words the people on-screen are saying, but additional information needed by the hard of hearing, including character names, music cues ("dramatic music intensifies") and sound effects ("loud explosion"). For those who just wanted to make sure they didn't miss a word here and there, the frequent descriptions of sound effects and music could be distracting. This new format omits those extras, just including the spoken words and nothing else -- even in the same language as the spoken dialogue. The feature will be available in new Netflix original programming, starting with the new season of You in multiple languages. Netflix says it's looking at bringing the option to older titles in the library (including those not produced by Netflix) in the future. Traditional closed captions are still available, of course. Those are labeled "English CC" whereas this new option is simply labeled "English" (or whatever your preferred language is).

Read more of this story at Slashdot.

BeauHD

Apple TV+ Is 'Worst Marketer In the Universe,' Says Producer

2 hours 59 minutes ago
TV producer Alex Berger criticized Apple TV+ as "the worst marketer in the universe" for failing to promote his French-language show La Maison, despite its success in Europe. Berger said he initially partnered with Apple out of hope, but ultimately felt they undermined their own content by not supporting it properly. 9to5Mac reports: Rafa Sales Ross at Variety recently interviewed TV producer Alex Berger, who made La Maison for Apple TV+. That partnership is apparently not one he intends to repeat: "Marketing makes a show," he emphasized. "Apple, for example, is probably the worst marketer in the universe -- the best for iPhones, the worst for television. They don't do marketing, and it was an issue for us with 'La Maison.' We did a great show that had an amazing success in France and other places in Europe, but they never promoted it. It drove me crazy." Asked why, while believing Apple TV+ to lack in marketing efforts, did he decide to take "La Maison" to the streamer, Berger said simply: "Hope. We had hope." "Apple TV+ had never done a show in France and never really done a show in Europe," adds the producer. "'Slow Horses' started [things] in the U.K., but it was with the U.S.. I was hoping I would change them. We got very frustrated and just thought at one point that they were shooting themselves in the foot, and why? "La Maison faced the additional challenge of being a French-language series, at the time one of the only non-English shows on the streamer," notes 9to5Mac's Ryan Christoffel. "So it had an uphill battle already, making Apple's marketing struggles even more of a problem."

Read more of this story at Slashdot.

BeauHD