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Meta will begin charging advertisers a 2-5% "location fee" to offset digital services taxes imposed by several European countries, including the UK, France, Italy, Spain, Austria, and Turkey. Reuters reports: The fee, for image or video ads delivered on Meta platforms including WhatsApp click-to-message campaigns and marketing messages together with ads, will apply from July 1 and will also cover other government-imposed levies. "Until now, Meta has covered these additional costs. These changes are part of Meta's ongoing effort to respond to the evolving regulatory landscape and align with industry standards," the company said in the blog. The location fees are determined by where the audience is located and not the advertisers' business location. Meta listed six countries where the fees will apply, ranging from 2% in the United Kingdom to 3% in France, Italy and Spain and 5% in Austria and Turkey.

Read more of this story at Slashdot.

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