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Smart Home Startup Brilliant Runs Out of Cash, Which Could Mean Lights Out For Its Light Switches

8 hours 16 minutes ago
Smart home device maker Brilliant has laid off most of its staff and is seeking a buyer after failing to secure funding, CEO Aaron Emigh told The Verge. The company has shut down its support center and halted sales of its smart light switches and controllers, which integrate with various smart home platforms. Emigh said existing devices will continue to function, but their long-term functionality remains uncertain. Founded in 2016, Brilliant aimed to simplify smart home control but struggled with high prices, interoperability issues, and slower-than-expected market growth. The company raised $60 million in funding over eight years.

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Prime Video Subs Will Soon See Ads for Amazon Products When They Hit Pause

8 hours 58 minutes ago
Amazon Prime Video subscribers will see new types of advertisements this broadcast year. Amazon announced today that it's adding new ad formats to its video streaming service, hoping to encourage people to interact with the ads and shop on Amazon. From a report: In January, Prime Video streams included commercials unless subscribers paid $3 extra per month. That has meant that watching stuff on Prime Video ad-free costs $12 per month or, if you're also a Prime subscriber, $18 per month. Amazon has heightened focus on streaming ads this year. Those who opted for Prime Video with commercials will soon see shoppable carousel ads, interactive pause ads, and interactive brand trivia ads, as Amazon calls them. Amazon said that advertisers could buy these new displays to be shown "across the vast majority of content on Prime Video, wherever it's streamed." All the new ad formats allow a viewer to place advertised products in their Amazon cart. With carousel ads, subscribers will be pushed to shop "a sliding lineup of" products during ad breaks during shows and movies, Amazon said, adding: "The ad automatically pauses so that customers can browse, and automatically resumes play when ad interaction has stopped."

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