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Apple Moving Ahead With Plans To Bring Ads in Maps App, Report Says

1 week 2 days ago
Apple is moving ahead with plans to bring advertising to its Maps app. Starting next year, businesses will be able to pay for more prominent placement within search results, according to Bloomberg [non-paywalled source]. The approach mirrors Search Ads in the App Store, where developers purchase promoted slots based on user queries. Apple has said the sponsored results will remain relevant to searches.

Read more of this story at Slashdot.

msmash

EU sovereignty plan accused of helping US cloud giants

1 week 2 days ago
Brussels' framework muddies the waters and could hand advantage to foreign hyperscalers, says trade body

Europe's efforts to reduce reliance on US hyperscalers is under fire from many of the local cloud providers it is designed to help.…

Dan Robinson