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Former Nintendo Executive Says Amazon Once Requested 'Illegal' Price Discounts

6 days 21 hours ago
Amazon once tried to pressure Nintendo to break the law, says former Nintendo of America President Reggie Fils-Aimé. At a recent NYU lecture, he describes a conversation with an Amazon executive, Kotaku reports: "Amazon was looking to get bigger into the video game space," said Fils-Aimé. "Amazon's mentality back then is they wanted to have the lowest price out in the marketplace, even lower than Walmart... Essentially what Amazon wanted (was an) obscene amount of support, financial support, so they could have the lowest price and beat Walmart. I literally said to the executive, 'You know that's illegal, right? I can't do that'...." At the time, the Wii and DS were Nintendo's best selling hardware in history. Amazon originally sold books, but in the 2000s rapidly expanded with cheaper discounts to became a one-stop shop for almost everything. Everything except Nintendo, that is.... "Literally we stopped selling to Amazon," Fils-Aimé continued, "and it's because I wasn't going to do something illegal. I wasn't going to do something that would put at risk the relationship we have with other retailers." "The two sides have since made amends," notes the Verge, "and you can buy a Switch 2 through Amazon. But for a long time, Nintendo consoles had been largely unavailable on the site."

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EditorDavid

ChatGPT Became So Obsessed With Goblins That OpenAI Had to Intervene

6 days 23 hours ago
The Wall Street Journal reports that OpenAI "recently gave its popular ChatGPT strict instructions. Stop talking about goblins." Recent models of the artificial-intelligence chatbot have been bringing up the creatures in conversations with users seemingly out of the blue, as well as gremlins, trolls and ogres. The goblin-speak caught the attention of programmers, who are often heavy users of the bot. Barron Roth, a 32-year-old product manager at a tech company, said the bot referred to a flaw in his code as a "classic little goblin." He said he counted more than 20 times it mentioned goblins, without any prompting... Several users speculated that goblin terminology was how the model characterized itself, in lieu of identifying as a person with a soul. Then OpenAI decided enough was enough. "Never talk about goblins, gremlins, raccoons, trolls, ogres, pigeons, or other animals or creatures unless it is absolutely and unambiguously relevant to the user's query," reads an open source line in ChatGPT's base instructions for its coding assistant. The Journal calls this "a reminder that even as AI companies tout one advance after another in their technology, they are sometimes baffled by the things their own models do...." While training a "nerdy" personality for their model's customization feature, "We unknowingly gave particularly high rewards for metaphors with creatures," OpenAI explained in a log post. And "From there, the goblins spread." When we looked, use of "goblin" in ChatGPT had risen by 175% after the launch of GPT-5.1, while "gremlin" had risen by 52%... With GPT-5.4, we and our usersâ noticed an even bigger uptick in references to these creatures... Nerdy accounted for only 2.5% of all ChatGPT responses, but 66.7% of all "goblin" mentions in ChatGPT responses... The rewards were applied only in the Nerdy condition, but reinforcement learning does not guarantee that learned behaviors stay neatly scoped to the condition that produced them. Once a style tic is rewarded, later training can spread or reinforce it elsewhere, especially if those outputs are reused in supervised fine-tuning or preference data. It all started because the "nerdy" personality's prompt had said "You must undercut pretension through playful use of language. The world is complex and strange, and its strangeness must be acknowledged, analyzed, and enjoyed..." Now OpenAI calls this "a powerful example of how reward signals can shape model behavior in unexpected ways, and how models can learn to generalize rewards in certain situations to unrelated ones." But "fans of goblins don't have to fear," notes the Wall Street Journal. "OpenAI provided a command in its blog post that would remove its creature-suppressing instructions."

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EditorDavid