Police looking for missing Chelmsford man who hasn't been seen in three weeks
Police want to make sure he is safe and well
Spain CLOSES its beaches on seven mile stretch of beach in holiday hotspot over invasion of deadly sea creatures
Reg flags went up on beaches in the municipality of Guardamar del Segura just north of Torrevieja following the appearance of so-called blue dragons.
I'm a terrible packer - here's what happened when a holiday stylist chose my travel wardrobe for me
A self-confessed 'atrocious packer', Deputy Travel Editor Hayley Minn enlists the help of holiday stylist Deni Kiro ahead of her summer honeymoon to find out why the trend is on the rise.
Labour loses 200,000 members under Keir Starmer after Corbyn-mania peak - with one in 10 quitting the party last year alone - while Reform UK surge
Figures published today showed Labour's membership has continued to decline from its peak under former leader Jeremy Corbyn.
A Data Architecture For The Age Of AI
SPONSORED POST: As organizations race to harness the potential of AI, many are discovering that their existing data architectures are struggling to keep up. …
A Data Architecture For The Age Of AI was written by Timothy Prickett Morgan at The Next Platform.
Disgusting comment an old woman made to me on the bus. Now I'm furious... why shouldn't I show off my pregnant stomach: FLORA GILL
That top doesn't really fit you any more, does it?', a lady on the bus said to me with a wry smile. Her words could have passed for friendly but there was palpable condemnation beneath them.
Eamonn Holmes leaves Kerry Katona speechless by asking if her plastic surgery left her looking 'Oriental'... before issuing VERY bitter apology live on GB News
The former Atomic Kitten star, 44, appeared on the morning talk show for a plastic surgery debate.
The tooth that solves the Stonehenge mystery after 5,000 years: Scientists uncover new evidence about how the stones were transported there
One of the biggest mysteries surrounding Stonehenge is how the heavy boulders got there. Now, a new discovery could uncover one of the monument's best-kept secrets.
Bayeux Tapestry could TEAR if is moved to the UK, French historian complains as petition against British Museum loan nears 50,000 signatures
The 11th-century work depicting the 1066 Norman Conquest is to go on display in Britain next year. But Didier Rykner insisted it cannot be moved without 'tearing it, without making holes'.
The 'golden passport' that will allow you to live on all-inclusive cruise forever - but it won't be cheap
Cruise ship company, Villa Vie Residences, is offering retirees a once-in-a-lifetime opportunity to live permanently at sea with the introduction of a 'Golden Passport'.
Will Chancellor target 25% tax-free pension lump sums in the Budget?
Taking up to 25% of your pension tax free is a popular perk at retirement. Lump sums are typically used to clear debt and pay for home improvements, cars and holidays.
US cops wrap up RapperBot, one of world's biggest DDoS-for-hire rackets
Feds say Mirai-spawned botnet blasted 370K attacks before AWS and pals helped yank its servers
RapperBot, a botnet-for-hire blamed for hundreds of thousands of DDoS attacks, has been yanked offline by the Feds, who also hauled in its alleged Oregon-based mastermind.…
Emmanuel Macron says he is suing US influencer to 'defend his honour' over ludicrous claims wife Brigitte was born a man - as he aims 'free speech' dig at Trump
French president Emmanuel Macron has claimed the lawsuit he and his wife have filed against right-wing American influencer Candace Owens was put forward to 'defend his honour.'
US Open is braced for an invasion of sex-crazed BUGS - with stars including Emma Raducanu and Jack Draper advised to alert authorities then STOMP them to death
The US Open is reportedly braced for an invasion of sex-crazed bugs, with authorities warning tennis stars, including Emma Raducanu and Jack Draper, to stomp them to death.
Can YOU spot the Dolce & Gabbana slingbacks, and the £36 double? Top fashion editor DINAH VAN TULLEKEN reveals her best designer shoe doubles and says: 'Even I can hardly tell them apart!'
The High Street duly took note of the colours, trends and shapes on this year's catwalks. So, you can get the designer Autumn look at a fraction of the price.
German prosecutors request ankle bracelet for Madeleine McCann suspect Christian Brueckner ahead of his possible release in WEEKS
Brueckner, the key suspect in the 2007 disappearance of the 3-year-old, is serving a seven-year sentence for multiple charges including the rape of a 72-year-old women in Portgual.
Marco Pierre White's son, 30, is seen buying and smoking drugs on the street shortly before he was arrested for string of burglaries in photos that will break the celeb chef's heart
The 30-year-old addict son of the celebrity chef was seen last month openly buying and smoking drugs on the streets of London, shortly before being arrested for a string of burglaries.
Is YOUR hometown at risk? Terrifying interactive map reveals the towns and cities that could be plunged UNDERWATER if the West Antarctic Ice Sheet collapses
Climate Central's Coastal Risk Screening Tool shows the areas around the globe that would be worst hit ig the West Antarctic Ice Sheet collapsed - sparking 9.8ft of sea level rise.
Whistleblower Alleges Meta Artificially Boosted Shops Ads Performance
An anonymous reader quotes a report from Adweek: Meta wanted advertisers to believe its ecommerce ad product, Shops ads, was outperforming the competition, per a whistleblower complaint filed in a U.K. court. The former employee alleges the social media giant artificially inflated return on ad spend (ROAS) by counting shipping fees as revenue, subsidizing bids in ad auctions, and applying undisclosed discounts. The complaint, viewed by ADWEEK, was filed with the London Central Employment Tribunal on Wednesday (August 20) by Samujjal Purkayastha, a former product manager on Meta's Shops ads team. The document claims Meta artificially inflated performance metrics to push brands toward its fledgling ecommerce ad product.
The company's motivation, the complaint says, was in part to combat Apple's 2021 privacy changes that cut the troves of iOS tracking information that had long powered Meta's ad machine. Meta's former chief financial officer (CFO), David Wehner, said the changes would cost "on the order of $10 billion" in losses during the company's Q4 2021 earnings call. User purchases on Facebook or Instagram Shops pages would provide more first-party data, however. Purkayastha, who joined Meta (then Facebook) in 2020 as a product manager on the Facebook Artificial Intelligence Applied Research team, was reassigned to the Shops Ads team in March 2022 and remained at the company until Feb. 19, 2025, when he was terminated.
He alleged that during internal reviews in early 2024, Meta data scientists found the return on ad spend (ROAS) from Shops ads had been inflated between 17% and 19%. This discrepancy stemmed from Meta counting shipping fees and taxes as part of a sale, even though that money never went to merchants, he alleged. The company's other ad products exclude those figures, in line with competitors like Google, the complaint reads. Without including the fees and taxes, Shops ads performed no better than Meta's traditional ads, Purkayastha claimed. "This was significant," the complaint reads. "In addition to the ROAS performance metric being overstated by nearly a fifth, it meant that, rather than having exceeded our primary target, the Shops Ads team had in fact missed it once the figure was reduced to take account of the artificial inflation." Purkayastha raised these concerns with senior leadership in multiple meetings between 2022 and 2024, and is now seeking interim relief through his employment tribunal filing to have his former position reinstated.
A Meta spokesperson told ADWEEK the company is "actively defending these proceedings," adding that "allegations related to the integrity of our advertising practices are without merit and we have full confidence in our performance review processes."
Read more of this story at Slashdot.
KFC restaurant closes in Colchester High Street and reopens in retail park
The restaurant is brand new and has created an additional ten jobs