The chances of being a victim of crime in London compared to the rest of the world: Map reveals where 'lawless' capital ranks among the most dangerous cities
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Police pushing for almost £3,000 in legal fees from grieving domestic abuse campaigner
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Chris Tarrant brands Phillip Schofield 'the most over-exposed man ever' and claims he 'lost the plot' after fame went to his head
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Justin Bieber emerges solo at Hollywood spa after dropping major hint about relationship status with wife Hailey
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British pilot, 24, is found dead at US Navy base 'with gunshot wound'
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The homeless Ibiza workers forced to camp in shanty towns after being priced out by spiralling rents on party island… as tourists revel in luxury
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Beware of Promoting AI in Products, Researchers Warn Marketers
The Wall Street Journal reports that "consumers have less trust in offerings labeled as being powered by artificial intelligence, which can reduce their interest in buying them, researchers say."
The effect is especially pronounced for offerings perceived to be riskier buys, such as a car or a medical-diagnostic service, say the researchers, who were from Washington State University and Temple University. "When we were thinking about this project, we thought that AI will improve [consumers' willingness to buy] because everyone is promoting AI in their products," says Dogan Gursoy, a regents professor of hospitality business management at Washington State and one of the study's authors. "But apparently it has a negative effect, not a positive one."
In multiple experiments, involving different people, the researchers split participants into two groups of around 100 each. One group read ads for fictional products and services that featured the terms "artificial intelligence" or "AI-powered," while the other group read ads that used the terms "new technology" or "equipped with cutting-edge technologies." In each test, members of the group that saw the AI-related wording were less likely to say they would want to try, buy or actively seek out any of the products or services being advertised compared with people in the other group. The difference was smaller for items researchers called low risk — such as a television and a generic customer-service offering...
Meanwhile, a separate, forthcoming study from market-research firm Parks Associates that used different methods and included a much larger sample size came to similar conclusions about consumers' reaction to AI in products. "We straight up asked consumers, 'If you saw a product that you liked that was advertised as including AI, would that make you more or less likely to buy it?' " says Jennifer Kent, the firm's vice president of research. Of the roughly 4,000 Americans in the survey, 18% said AI would make them more likely to buy, 24% said less likely and to 58% it made no difference, according to the study. "Before this wave of generative AI attention over the past couple of years, AI-enabled features actually have tested very, very well," Kent says.
Read more of this story at Slashdot.
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Sperm from men over the age of 45 are linked to higher IVF miscarriages and lower birth rates - even when young donor eggs were used
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Ivanka Trump and Jared Kushner issued warning after buying up tiny island paradise for audacious $1.4 billion project… as locals adopt telling nickname
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Inside the sleepy Lake District town torn apart by mosque row: Neighbours turn on each other in bitter split over £2.5m Islamic centre plan
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NHS to use AI to spot 'patterns of abuse' or higher-than-expected deaths that could help us catch killers like Lucy Letby and Harold Shipman earlier
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Woman reveals the moment a kick from one of the NRL's biggest stars accidentally left her with a bloodied nose
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Funeral home owner learns his fate after defrauding customers and government out of $900K
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DOMINIC LAWSON: Why Putin has been denied a propaganda 'triumph' by the Mail's gripping revelations about the brilliant new boss of MI6
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