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As AI Kills Search Traffic, Google Launches Offerwall To Boost Publisher Revenue

2 months 2 weeks ago
An anonymous reader quotes a report from TechCrunch: Google's AI search features are killing traffic to publishers, so now the company is proposing a possible solution. On Thursday, the tech giant officially launched Offerwall, a new tool that allows publishers to generate revenue beyond the more traffic-dependent options, like ads. Offerwall lets publishers give their sites' readers a variety of ways to access their content, including through options like micropayments, taking surveys, watching ads, and more. In addition, Google says that publishers can add their own options to the Offerwall, like signing up for newsletters. The new feature is available for free in Google Ad Manager after earlier tests with 1,000 publishers that spanned over a year. While no broad case studies were shared, India's Sakal Media Group implemented Google Ad Manager's Offerwall feature and saw a 20% revenue boost and up to 2 million more impressions in three months. Overall, publishers testing Offerwall experienced an average 9% revenue lift, with some seeing between 5% and 15%.

Read more of this story at Slashdot.

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Blender 5.0 Introducing HDR Support On Linux With Vulkan + Wayland

2 months 2 weeks ago
Michael Larabel writes via Phoronix: The upcoming Blender 5.0 3D modeling software application is introducing High Dynamic Range (HDR) display support on Linux when making use of Wayland -- no X11 support for HDR -- and Vulkan graphics accelerator. HDR support for Blender 5.0 on Linux is currently considered experimental. Enabling the HDR support on Linux for the Blender creator software requires having a High Dynamic Range display (of course) and be running on a Wayland desktop, enabling Vulkan API acceleration rather than OpenGL, and enabling the feature currently deemed experimental. Additional details can be found via this Blender DevTalk thread.

Read more of this story at Slashdot.

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YouTube Search Gets Its Own Version of Google's AI Overviews

2 months 2 weeks ago
Google is bringing its AI Overviews-like feature to YouTube in the form of an "AI-powered search results carousel." The Verge reports: As shown in a video, the search results carousel will show a big video clip up top, thumbnails to a selection of other relevant video clips directly under that, and an AI-generated bit of text responding to your query. To see a full video, tap on the big clip at the top of the carousel. The feature is currently only accessible on iOS and Android and for videos in English and will be available to test until July 30th, per the YouTube experiments page. Additionally, only a "randomly selected number of Premium members" will have access to it, YouTube says in a support document.

Read more of this story at Slashdot.

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