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Roku Tests Autoplaying Ads Loading Before the Home Screen

3 months 2 weeks ago
Roku is testing autoplaying video ads that play before users can access the home screen. While Roku claims this is just an experiment, users are threatening to abandon the platform if the change becomes permanent. Ars Technica reports: Reports of Roku customers seeing video ads automatically play before they could view the OS' home screen started appearing online this week. A Reddit user, for example, posted yesterday: "I just turned on my Roku and got an unskippable ad for a movie, before I got to the regular Roku home screen." Multiple apparent users reported seeing an ad for the movie Moana 2. When reached for comment, a Roku spokesperson shared a company statement that confirms that the autoplaying ads are expected behavior but not a permanent part of Roku OS currently. Instead, Roku claimed, it was just trying the ad capability out. Roku's representative said that Roku's business "has and will always require continuous testing and innovation across design, navigation, content, and our first-rate advertising products," adding: "Our recent test is just the latest example, as we explore new ways to showcase brands and programming while still providing a delightful and simple user experience."

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Top Broadband Official Exits Commerce Department With Warning About Starlink

3 months 2 weeks ago
An anonymous reader quotes a report from Politico: A top Commerce Department official sent a blistering email to his former colleagues on his way out the door Sunday warning that the Trump administration is poised to unduly enrich Elon Musk's satellite internet company with money for rural broadband. The technology offered by Starlink ... is inferior, wrote Evan Feinman, who had directed the $42.5 billion broadband program for the past three years. "Stranding all or part of rural America with worse internet so that we can make the world's richest man even richer is yet another in a long line of betrayals by Washington," Feinman said. Feinman's lengthy email, totaling more than 1,100 words and shared with POLITICO, is a sign of deep discomfort about the changes underway that will likely transform the Broadband Equity, Access and Deployment Program. Commerce Secretary Howard Lutnick recently pledged a vigorous review of BEAD, with an aim to rip out what he sees as extraneous requirements and remove any preference for particular broadband technologies like fiber. The program, created in the 2021 infrastructure law program, became a source of partisan fighting last year on the campaign trail as Republicans attacked the Biden administration for its slow pace. No internet expansion projects have begun using BEAD money, although some states were close at the beginning of this year. Feinman's critique: In his email, Feinman notes Friday was his last day leading BEAD and that he's "disappointed not to be able to see this project through." Feinman's email warns the Trump administration could undermine BEAD and he encourages people to fight to retain its best aspects. Feinman said the administration should "NOT change it to benefit technology that delivers slower speeds at higher costs to the household paying the bill," adding that this isn't what rural America, congressional Republicans or Democrats, the states or the telecom industry wants. "Reach out to your congressional delegation and reach out to the Trump Administration and tell them to strip out the needless requirements, but not to strip away from states the flexibility to get the best connections for their people," Feinman wrote. He said he's not worried about the Trump administration nixing requirements around climate resiliency, labor and middle class affordability, saying those issues "were inserted by the prior administration for messaging/political purposes, and were never central to the mission of the program." Feinman warns that changes to the BEAD program under the Trump administration could stall state-level broadband progress, with Louisiana, Delaware, and Nevada already stuck in review. Meanwhile, no specific guidance or timeline for these changes has been provided, and Arielle Roth's confirmation as NTIA head is still pending in the Senate.

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Alphabet Back In Talks To Buy Wiz For $30 Billion

3 months 2 weeks ago
Google's parent company Alphabet is reportedly in talks to acquire cybersecurity startup Wiz for approximately $30 billion. Last July, negotiations had advanced on a $23 billion deal, but the talks were put on hold to prioritize Wiz's IPO. Around the same time, Alphabet also walked away from a potential acquisition of online marketing software company HubSpot. Reuters reports: The startup provides cloud-based cybersecurity solutions powered by artificial intelligence that help companies identify and remove critical risks on cloud platforms. A buyout of this size will most likely face regulatory scrutiny as tech giants are kept under close watch for possible monopolistic practices. If the deal goes through, it could help Alphabet tap into the cybersecurity industry and expand its booming cloud infrastructure segment, which generated more than $43 billion in revenue last year. Wiz was last valued at $12 billion in a private funding round in May 2024.

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