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'I Tracked Amazon's Prime Day Prices. We've Been Played'

2 weeks 1 day ago
"Next time Amazon hypes its Prime Days savings, remember this: The prices during the sale aren't always better," writes a Washington Post technology columnist. "I've got the receipts to prove it." I would have saved, on average, almost nothing during Amazon's recent fall "Prime Big Deal Days" — and for some big-ticket purchases, I would have actually paid amore. For the sale that took place Oct. 7 and 8, my family went in prepared. We had a shopping list with prices we'd been tracking... A TV stand he'd been watching jumped 38 percent to $379, from $275 on Oct. 2. Same story for a few other big-ticket items on his list — another console went up from $219.99 to $299. Those products weren't listed as "big deals" on the site, but we certainly didn't expect their prices to spike during Prime Days. And in other cases, Amazon marketed discounts that turned out to be the exact price it had charged in recent weeks. One example: an Oral-B electric toothbrush was listed as 39 percent off, but actually the same price as in August... Other consumer advocates have warned one common trick is for Amazon to feature artificially inflated "before" prices to make discounts appear larger than they are. Ahead of Amazon's 2017 Prime Day, the nonprofit Consumer Watchdog reported that 61 percent of reference prices on Amazon were higher than any price the company had charged for those items in the prior 90 days... I found products listed as Prime Day discounts that cost the same as I'd paid less than a month earlier. For example, a pack of coronavirus tests I bought on Sept. 12 was the same price on Oct. 8, but listed as "39 percent off." Amazon said I'd gotten a particularly good deal in September, and the Prime Big Deal Days price offers "meaningful savings compared to the typical price customers have paid on Amazon over the last 90 days...." To actually get a good deal on Amazon, go in with a plan. I use a free website called CamelCamelCamel, which tracks Amazon's historical prices. You can see what's really a discount — and set alerts when prices drop to your target. The reporter checked every non-grocery purchase they'd made on Amazon for six months. Purchasing the same products on Amazon's "Big Deal Days" would have brought savings of just 0.6%. "And that doesn't include the $139 annual fee to be a member of Amazon Prime."

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EditorDavid

Is OpenAI Planning to Turn ChatGPT Into an Ad Platform?

2 weeks 1 day ago
"OpenAI is staffing up to expand ChatGPT's marketing reach and build on-platform marketing tools," reports Adweek: A recent job listing shows the company is hiring a Growth Paid Marketing Platform Engineer to develop internal tools for ad platform integration, campaign management, and real-time attribution. The position is part of a newly formed "ChatGPT Growth team," and tasked with "building the technical infrastructure behind OpenAI's paid marketing platform...." This job listing is a rare signal of OpenAI's plans for an in-house marketing platform within ChatGPT, and part of the AI company's broader growth plans... This adds to recent reporting showing that OpenAI is quickly ramping up its advertising ambitions... Alex Heath of Sources reported that OpenAI's CEO of Applications, Fidji Simo, was meeting with candidates to "lead a new team that will be tasked with bringing ads to ChatGPT...." OpenAI did not respond to requests for comment... Critically, this job listing would support building backend infrastructure — APIs, data pipelines, and services — to manage campaigns, measure attribution, and optimize ad spend. This internal infrastructure would give OpenAI the ability to run marketing at scale without relying on external agencies, two industry insiders said, adding that successfully doing so for itself could lay the foundation for a broader product that lets other brands run campaigns through ChatGPT... [Jacob Bourne, an analyst at eMarketer] added that while it may be striking to see a company that began as a nonprofit research lab make this kind of move, it reflects OpenAI's for-profit pivot and broader push into revenue generation. "In a new Stratechery interview, Altman admitted Instagram changed his mind about ads," the site Search Engine Land reported Wednesday, citing these two quotes from the interview: - "I love Instagram ads, they've added value to me, I found stuff I never would've found, I bought a bunch of stuff, I actively like Instagram ads. I think there's many things I respect about Meta, but getting that so right was a surprisingly cool thing for me. Other than that, I viewed ads on the Internet as sort of like a tax." - "I believe there probably is some cool ad product we can do that is a net win to the user and a sort of positive to our relationship with the user. I don't know what it is yet, I'm not like, 'Here is our ad model' already." Their article also cites a tweet from an ad industry director who says OpenAI's own revenue projections now show "free-user monetization"...

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EditorDavid