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Disney Scrapped Deepfakes For Moana and Tron To Avoid 'Bad Publicity'

3 months ago
Disney scrapped plans to use a deepfake of Dwayne Johnson in Moana and an AI-generated character in Tron: Ares due to concerns over bad publicity and legal ownership. Ultimately, the studio decided the potential PR and copyright risks weren't worth the convenience. Deadline reports: Disney is working on a live-action remake of Moana, where Dwayne "The Rock" Johnson will reprise his role of Maui. In a recent report from The Wall Street Journal, the studio came up with the idea to digitally clone Johnson and use a body double for some shots. "Disney would work with AI company Metaphysic to create deepfakes of Johnson's face that could be layered on top of Reed's performance in the footage -- a 'digital double' that effectively allowed Johnson to be in two places at once," WSJ said (paywalled). Although the Black Adam star approved the idea, the studio "worried" that they "ultimately couldn't claim ownership over every element of the film if AI generated parts of it." The film studio and the AI company were seemingly unable to come to terms, and the footage was scrapped. Disney's upcoming Tron: Ares revolves around AI and the real-world implications of it. According to WSJ sources, "executives pitched the idea of actually incorporating AI into one of the characters in the sequel to the 1980s hit movie Tron as a buzzy marketing strategy." The AI-generated character would be a sidekick to Jeff Bridges' character, but the idea was ultimately scrapped because "executives internally were told that the company couldn't risk the bad publicity."

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Rivian Sues To Sell Its EVs Directly In Ohio

3 months ago
Rivian has filed a federal lawsuit in Ohio to challenge a state law preventing it from selling electric vehicles directly to consumers, arguing the rule is anti-competitive and outdated. The law currently protects legacy dealerships while allowing Tesla a special carve-out, and Rivian wants similar rights to apply for a direct-sales license in the state. TechCrunch reports: "Ohio's prohibition of Rivian's direct-sales-only business model is irrational in the extreme: it reduces competition, decreases consumer choice, and drives up consumer costs and inconvenience -- all of which harm consumers -- with literally no countervailing benefit," lawyers for the company wrote in the complaint. Rivian is asking the court to allow the company to apply for a dealership license so it can sell vehicles directly. Ohio customers have to buy from Rivian vehicles from locations in other states where direct sales are allowed. The cars are then shipped to Rivian service centers within Ohio. Allowing Rivian to sell directly would not be treading new legal ground, the company argues in its complaint. Tesla has had a license to sell in Ohio since 2013 and can sell directly to consumers. What's stopping Rivian is a 2014 law passed by the state's legislature. That law, which Rivian says came after an intense lobbying effort by the Ohio Automobile Dealers Association (OADA), effectively gave Tesla a carve-out and blocked any future manufacturers from acquiring the necessary dealership licenses. "Consumer choice is a bedrock principle of America's economy. Ohio's archaic prohibition against the direct-sales of vehicles is unconstitutional, irrational, and harms Ohioans by reducing competition and choice and driving up costs and inconvenience," Mike Callahan, Rivian's chief administrative officer, said in a statement.

Read more of this story at Slashdot.

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