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Amazon Gambles on $4B Push Into America's Rural Areas, May Soon Carry More Parcels Than USPS

1 month 3 weeks ago
In many rural areas, America's online shoppers can wait half a week or more for deliveries. But Amazon started a $4 billion "rural delivery push" last year, reports Bloomberg, and has now cut delivery times to under 24 hours for 1 in 5 rural and small-town households, with 48-hour delivery to 62% of rural households. The payoff could be huge. Rural shoppers in the US collectively spend $1 trillion a year on clothing, electronics, household goods and other items, representing about 20% of retail purchases excluding cars and gasoline, according to Morgan Stanley. Amazon aims to recondition those shoppers to expect quick delivery, which would play to its strengths and make the company top-of-mind for online purchases... "Rural America is often overlooked," said Sky Canaves, an analyst at EMarketer Inc. who tracks online sales. "This is the opportunity Amazon is trying to seize because e-commerce growth is getting harder to come by...." Amazon's rural push will require a lot more rural business owners willing to make deliveries... Today, Amazon delivers more parcels overall than UPS and FedEx, which are both shedding workers and shrinking their delivery networks, including in rural areas. By picking up the slack, Amazon is expected to become the largest parcel carrier in the US — surpassing the postal service — in 2028, according to the shipping software company Pitney Bowes. Amazon currently delivers two of three orders itself. For rural shoppers, the most visible change will be fewer brown UPS trucks, fewer packages delivered by mail carriers and more small business owners pulling up in their minivans. Amazon's relationship with America's postal service "has become rocky following a dispute over contract terms," notes the Wall Street Journal. But they also share an interesting calculation by Marc Wulfraat, president of MWPVL International, a supply-chain consultancy monitoring the e-commerce company's logistics network. . At Amazon's current pace of constructing 40 to 50 new delivery hubs each year, he estimates Amazon will be able to ship packages to every single U.S. ZIP Code within four years.

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EditorDavid

Apple Now Requires Device-Level Age Verification in the UK. Could the US Be Next?

1 month 3 weeks ago
Apple unveiled new device-level age restrictions in the UK on Wednesday. "After downloading a new update, users will now have to confirm that they are 18 or older to access unrestricted features," reports Gizmodo. "Users will be able to confirm their age with a credit card or by scanning an ID." For those underage or who have not confirmed their age, Apple will turn on Web Content Filter and Communication Safety, which will not only restrict access to certain apps or websites, but will also monitor messages, shared photo albums, AirDrop, and FaceTime calls for nudity. Apple didn't specify exactly which services and features are banned for under-18 users, but it will likely be in compliance with UK legislation... The British government does not require Apple and other OS providers to institute device-level age checks, but it does restrict minor access to online pornography under the Online Safety Act, which passed in 2023. So far, that restriction has only been implemented at the website level, but UK officials have been worried about easy loopholes to evade the age restrictions, like VPNs. The broader tech industry has been campaigning for some time to use device-level age checks instead in response to the rising tide of under-16 social media and internet bans around the world. Last month, in a landmark social media trial in California, Meta CEO Mark Zuckerberg also supported this idea, saying that conducting age verification "at the level of the phone is just a lot clearer than having every single app out there have to do this separately." Pornhub-operator Aylo had advocated for device-level restrictions in the UK as well, and even sent out letters to Apple, Google, and Microsoft in November asking for OS-level age verification... The most obvious question: Could this be brought stateside?

Read more of this story at Slashdot.

EditorDavid