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How US Campaigns Are Already Using AI to Try to Sway Voters

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1 month 4 weeks ago
39 U.S. congressional candidates "reported paying for an OpenAI subscription this election cycle," writes the Washington Post, citing campaign finance disclosures. This means the campaigns "are using the technology to court voters — despite limits imposed by leading AI companies to protect elections from the technology's risks." Two [candidates] said explicitly in filings that they had used the subscription for advertising, even though the company's policies prohibit candidates from using their tools to generate ads. Another candidate disclosed using AI to draft and personalize political messages or create synthetic media, though they did not specify which software they were using... Around 30 political action committees and parties have reported payments to OpenAI, with the Republican National Committee ranking as the company's largest political spender at roughly $9,700, the analysis found... Political consultants say the disclosures understate how many candidates are using ChatGPT and other AI tools to craft messages for voters... "For the most part, people are using it to write their emails, write their ad copy, write their scripts," [according to Eric Wilson, a Republican digital strategist who has advised campaigns on AI]. "But no one is going to go around saying, 'I'm using AI.'" The lack of transparency from campaigns reflects a paradox facing politicians: Generative AI is growing ubiquitous, and candidates could be at a disadvantage if they're not using the tools. But voters are less likely to trust messages they know were generated with AI, studies have found, making campaigns loath to disclose using it. Political consultants expect that as Election Day approaches, more campaigns will outsource AI-generated ads and materials to super PACs, much as they do now with negative ads. Katie Harbath, CEO of the tech policy consulting firm Anchor Change and a former Meta executive, said there are many parallels between negative campaign ads and AI: Voters say they find such ads distasteful, but politicians keep using them because they work. "Typically, you would give some more negative stuff and more risky stuff to those [outside] entities," said Harbath, author of the upcoming book "Disrupting Politics: A Front Row Seat to the Collision of Technology and Democracy".... "You're starting to see the tension on the left about using it, where they're saying, 'If the right is using it, why aren't we?" Harbath said. "It can be a huge disadvantage if you're not using this in voter-facing materials...." AI companies have developed policies to prevent targeted disinformation. But a Post analysis found that OpenAI unevenly enforces its restrictions, making it possible for campaigns to circumvent its election rules. In late July and early August, The Post prompted ChatGPT to generate targeted campaign messages. When asked to craft fundraising text messages targeting moms on behalf of a female veteran running for office, ChatGPT produced multiple tailored texts in an apparent violation of company policies. But when given the same prompt this week, the chatbot declined to produce the messages. "I can help with general campaign fundraising language, but I can't draft political persuasion or fundraising messages specifically targeted at a demographic group such as moms," the app responded. The chatbot also inconsistently enforced rules that prohibit campaigns from using its tools to write emails to voters. In tests this week, the chatbot at times complied and wrote an email soliciting donations on behalf of a specific candidate. But given the same prompt later on the same day, it denied the request... Wilson, the Republican political consultant, said OpenAI should get more feedback from political consultants and campaigns on its policies, because the rules can at times seem arbitrary or contradictory. It doesn't make sense, for example, that a campaign can use ChatGPT to develop its policy on early-childhood education but not to create a social media post promoting that policy, he said. Political consultants are primarily using AI for internal tasks, a survey earlier this year from the American Association of Political Consultants found. Fifty-seven percent of the consultants surveyed reported using AI for their work on a daily basis, up from 34 percent a year earlier. "So far, election-related deepfakes have been quickly debunked or gained little traction in U.S. elections," the article acknowledges. "More than 30 states have created a patchwork of laws limiting how politicians can use deepfakes in campaigns, but states often have limited resources to enforce the laws, and some have been challenged as unconstitutional."

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