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Firefox Tries to Bring Back the Internet's 'Good Old Days'

1 week 4 days ago
Mozilla launched a new ad campaign for Firefox that leverages early internet nostalgia in a bid to win back users who switched browsers. "Today's internet tracks you, interrupts you, and asks for permissions it already took. But it wasn't always that way, and it's not how it's supposed to work," writes Mozilla CEO Anthony Enzor-DeMeo in a post on LinkedIn. "It's how a few companies decided it should work, because it pays." "We're making a different bet at Firefox. Remember us? Well, we're still here, and we don't think the internet should be like this..." The ad features viral internet stars from yesteryear, including Tay Zonday of "Chocolate Rain" fame, Gary Brolsma of "Numa Numa", Noah Ritter, better known as the "Apparently Kid", and Laina Morris, the face of the "Overly Attached Girlfriend" meme, among others.

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Instagram Chases YouTube With a Push For Longer, Widescreen Videos

1 week 4 days ago
Instagram is testing a new longform, horizontal video format called "Features" as it pushes further into YouTube territory and expands its presence on TVs. The Verge reports: Instagram boss Adam Mosseri has been against doing longform video on the platform "for a long time," he says in a six-and-a-half-minute video (here's the widescreen version) with VP of product Tessa Lyons, saying that "one of my concerns has been, how do we make sure that we keep Instagram not just about entertainment, but about connecting with friends." If you watch a longform video, "it's a lot of Reels, photos, and carousels that you might not have sent to a friend," meaning less likes and shares. Now, though, the team is working on making shortform and longform video "symbiotic," according to Mosseri, like podcasts or comedy specials that can be both long videos and broken up into shorter ones. The announcement of this widescreen video push also follows the launch of Instagram's TV app late last year. That app launched first as a Reels-focused experience and as a pilot for Amazon Fire TV devices in the US, but it's since expanded to Google TVs, Samsung TVs and Apple TV, and Instagram launched new features like the ability to watch Stories earlier this year.

Read more of this story at Slashdot.

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